--- title: "Audio for Ads, Web Series & Digital Campaigns" description: "End-to-end audio for TVCs, social cuts, web series, and digital campaigns — from the first scratch track through the platform-correct masters." canonical_url: "https://elephantaudio.pk/services/ads-digital" type: "Service" date_modified: "2026-09-28T19:00:31+05:00" publisher: "Elephant Audio" publisher_url: "https://elephantaudio.pk" typical_timeline: "1–2 weeks per campaign covering hero + social cuts" best_for: "Advertising agencies, brand teams, and production companies running TVCs or digital campaigns that need audio handled in one place from brief to delivery." entities: - name: "Lahore" type: "City" same_as: - "https://www.wikidata.org/wiki/Q11739" - "https://en.wikipedia.org/wiki/Lahore" - name: "Pakistan" type: "Country" same_as: - "https://www.wikidata.org/wiki/Q843" - "https://en.wikipedia.org/wiki/Pakistan" author: name: "Abu Bakar Zahid" role: "Founder, Managing Director & Music Producer at Elephant Audio" url: "https://elephantaudio.pk/founder" same_as: - "https://www.linkedin.com/in/abubakarzahid94" - "https://www.youtube.com/@AbuBakarZahid" - "https://www.imdb.com/name/nm12369947/" - "https://open.spotify.com/artist/1vsRY1hLmqEBXcx5xeKs0m" - "https://music.apple.com/us/artist/abu-bakar-zahid/1654787374" - "https://www.deezer.com/us/artist/190524117" - "https://on.soundcloud.com/EnpcD" - "https://www.instagram.com/abubakarzahid94/" - "https://www.facebook.com/abubakarzahid9400/" - "https://twitter.com/abubakarzahid94" - "https://soundsofpakistan.com/artist/abu-bakar-zahid/" person: "Abu Bakar Zahid" person_same_as: - "https://www.linkedin.com/in/abubakarzahid94" - "https://www.youtube.com/@AbuBakarZahid" - "https://www.imdb.com/name/nm12369947/" - "https://open.spotify.com/artist/1vsRY1hLmqEBXcx5xeKs0m" - "https://music.apple.com/us/artist/abu-bakar-zahid/1654787374" - "https://www.deezer.com/us/artist/190524117" - "https://on.soundcloud.com/EnpcD" - "https://www.instagram.com/abubakarzahid94/" - "https://www.facebook.com/abubakarzahid9400/" - "https://twitter.com/abubakarzahid94" - "https://soundsofpakistan.com/artist/abu-bakar-zahid/" --- # Audio for Ads, Web Series & Digital Campaigns End-to-end audio for TVCs, social cuts, web series, and digital campaigns — from the first scratch track through the platform-correct masters. 82.1M Views on featured work (combined, on the clients' own channels, as of 2026-09-10) · 2 Clients featured · 2020–2021 Featured work spans Campaign audio is rarely just one cut. A typical TVC ships in five to ten lengths: hero film at 60 or 90 seconds, broadcast cuts at 30 and 15, social cuts at 6 and 15, story cuts at 9:16. We score, mix, and master each one as its own piece — a 6-second cut isn't a clipped 30, it's a different musical arc. Voice-over is coordinated in-house in Urdu, English, and Punjabi, with talent we've worked with across cricket, telecom, FMCG, and lifestyle brands. Music is either commissioned original (see the Original Music page) or sourced and licensed cleanly so the brand never receives a Content-ID strike on YouTube. Sound design layers in the spot’s product cues — the click of a phone unlocking, the pour into a glass, the engine that closes the auto ad — and then the mix is checked on the speaker it will actually meet. A phone loudspeaker puts out almost nothing below roughly 400 Hz, so a spot whose weight lives in the sub arrives thin on the device most people will see it on. The answer is not to brighten everything; it is to carry the low end’s intention in the mids, where a small driver can reproduce it, and let the sub be a bonus on the sets that have one. ⚠️ A cut-down is re-measured work, not a trim, and this is the single most common reason a campaign passes as a 30 and fails as a 15. Integrated loudness is an average across the whole duration, so removing a quiet opening raises the figure on everything that remains. Each deliverable is measured on its own — the 60, the 30, the 15, the 6, the vertical. Final delivery is platform-correct, and the two kinds of number are not the same thing. Broadcast is a DELIVERY SPECIFICATION: −23 LUFS under EBU R 128 with a −1 dBTP ceiling, −24 LKFS under ATSC A/85 with −2 dBTP — hand in a file that misses it and it is rejected. Streaming is PLAYBACK NORMALISATION: Spotify states −14 LUFS and turns anything louder down, and nothing is rejected for missing it. ⚠️ Neither YouTube nor Apple Music publishes a numeric target at all — the figures in circulation are industry convention, not a spec you can cite — which is exactly why mastering a social cut hot buys nothing: the platform gives the level back and keeps the dynamic range you spent. Vertical and square cuts are mixed independently rather than copy-pasted. ## Deliverables - Hero film master + all cut-down lengths (60 / 30 / 15 / 6 sec) - Vertical (9:16) and square (1:1) social cuts, mixed independently - Voice-over in Urdu, English, or Punjabi - Licensed or commissioned music, no Content-ID risk - Stems and project archive for the post house ## Timeline 1–2 weeks per campaign covering hero + social cuts ## Tools - Pro Tools - Logic Pro - iZotope RX - FabFilter - Voice booth ## Best for Advertising agencies, brand teams, and production companies running TVCs or digital campaigns that need audio handled in one place from brief to delivery. ## Frequently asked questions ### Can you handle voice-over in multiple languages? Yes — Urdu, English, and Punjabi are tracked in-house. We coordinate the talent and run the session at the studio. Regional language VO is sourced on a case-by-case basis. ### Will the music you use cause YouTube Content-ID issues? No. We either commission original music for the spot or license cleanly from libraries we have an active relationship with. Every campaign ships with a license document covering the music's usage. ### Do you mix vertical (9:16) and square (1:1) cuts differently? Yes. Social cuts go to small phone speakers more than full systems, so we re-mix at a slightly more compressed loudness and re-tune the low end. Vertical and square aren't crops — they're independent mixes. ### Can you handle a campaign end-to-end including the music? Yes — this is the most common engagement. We commission or license the music, write or coordinate the VO, design the sound effects, mix the spot, and master each cut-down. Single point of contact, single brief, single sign-off. ## Related work - [Sultan Pakistan — Dil Jeet Ke Dekho — Banaspati & Cooking Oil](https://elephantaudio.pk/portfolio/cooking-oil/raw) - [Airlift Express — Zindagi kay safar ko sabar na banaein](https://elephantaudio.pk/portfolio/zindagi-ka-safar/raw) - [Airlift Express — Airlift Karao](https://elephantaudio.pk/portfolio/airlift-3/raw) ## Studio - **Studio:** Elephant Audio — Lahore, Pakistan - **Founder:** Abu Bakar Zahid — Founder, Managing Director & Music Producer at Elephant Audio - **Website:** https://elephantaudio.pk - **Contact:** abubakar@elephantaudio.pk