Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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Memorable jingles, sonic logos, and complete audio identity systems — built so your brand is recognisable in the first three notes.
From the portfolio: Pakistan Cricket Board — Khel Tou Ho Raha Hai — Tailor (National T20 2021-22)
A sonic logo is a brand's audio signature: the three-to-five second mnemonic that plays at the start or end of a spot and stays in the audience's head. We design these to be recognisable across radio, TV, in-store audio, hold music, and the four-second YouTube pre-roll where most brands lose the listener.
Around the sonic logo we build a full audio identity system: jingle in multiple lengths (5, 15, 30, 60 seconds), instrumentation rules, tempo and key constraints, and adaptation guidance for different markets. The deliverable isn't just an audio file — it's a style guide your future agencies can work from without breaking the brand.
Production-wise we work the same way as original music: brief → sketches → reviews → live and sampled instruments → final mix at the loudness target your media-buying team needs.
For brands rolling out across markets, we deliver localisation-ready adaptations so the jingle reads correctly across Urdu, English, Punjabi, and regional language voice-overs without re-scoring.
A sonic logo is the 3–5 second mnemonic that plays at the start or end of a spot — think the Intel chime or Netflix "ta-dum". A jingle is the longer musical theme (often 15–60 seconds) that wraps around it. Most brands need both.
Yes — every sonic-branding engagement includes a PDF style guide covering instrumentation, tempo, key, mood descriptors, and adaptation guidance. Future agencies can work from it without needing to come back to us for every cut.
Yes. We deliver a base version plus an "adaptation kit" — stems and guidance for localising the jingle with Urdu, English, Punjabi, or regional voice-over without re-scoring. Brands rolling out to multiple markets get this by default.
We can coordinate voice-over talent in Urdu, English, and Punjabi, and record at the studio. Talent fees are quoted separately so you can pick the voice that fits the brand.
Send a brief — you’ll hear back within 24 hours with a timeline and a quote.
Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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