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Sound Design & Audio Post Production.

Foley, ambience, hyperreal SFX, and finishing — the audio post layer that turns a picture cut into a finished film, ad, or animation.

From the portfolio: PTCL — Dil Se — Connected by Purpose

Sound design lives in two registers at once: realistic (what the world actually sounds like) and dramatic (what the audience needs to feel). A door slam in a thriller is engineered for emotional impact; a door slam in a documentary is engineered for honesty. We work both ways and tell you which we're choosing for each cue.

Foley is recorded at the studio when the scene wants its own footsteps, cloth and prop layers, and the reason is performance as much as sync. A library footstep is somebody else’s weight, gait and floor; a foley artist watches the actor and walks the way that actor walks, in the shoes that character wears, on the surface the scene is on. That is why it survives the cut when a pasted-in effect does not. Library work covers ambience and the longer beds — we curate from Sound Ideas, Soundly and our own recorded archive so nothing in the final cut is from a free-tier pack everyone else is also using.

Perspective is the part that separates finished work from assembled work. The same door, in a wide shot and in a close-up, is not the same sound: distance changes the direct-to-reverberant ratio and the high end rolls off with it, so an effect cut at one level across both shots tells the audience the camera did not move. Effects get placed for the lens, and reverb is matched to the room the picture says we are in.

Dialogue comes first in the order of work and last in what the audience notices. Production sound arrives with whatever was in the room — traffic, HVAC, a generator — and the fix is to match the whole scene to a consistent noise floor rather than clean one bad line until it sounds like it was recorded somewhere else. Where ADR is needed we coordinate the session and match the original mic and perspective before re-cutting to lip sync; a line recorded clean and close, dropped into a wide exterior, reads as a different film.

⚠️ The M&E version is where sloppy stems get found out. Anything printed onto the dialogue stem — a door, a footstep, a room tone — vanishes the moment a foreign-language distributor replaces that stem, and the scene arrives silent where the door should be. So effects live on the effects stem from the first pass, not as a separate job at the end.

Final delivery is at the target for where it plays — roughly −27 LKFS theatrical, −23 LUFS for European broadcast under EBU R 128, −24 LKFS for US broadcast under ATSC A/85 — with the M&E split so the show can be re-voiced without losing the soundscape.

What you receive

Deliverables.

  • Foley layer (footsteps, props, cloth) tracked to picture
  • Ambience beds + designed effects
  • Dialogue cleanup + ADR coordination
  • M&E (music + effects) version for international re-voicing
  • Final mix at platform-correct loudness (TV, streaming, theatrical)
Common questions

About sound design & audio post production.

Do you handle ADR (re-recording dialogue)?

Yes. We coordinate the talent, run the session in our voice booth, and re-cut to lip-sync the new takes into the locked picture. Common for noisy on-location shoots or non-Urdu/non-English releases.

Can you mix for theatrical 5.1 surround?

Yes. We deliver in 2.0 stereo or 5.1 surround. Atmos mixing is on request and coordinated with the dub stage when needed.

Will I receive a clean dialogue track and a separate effects track?

Yes — every audio-post project ships an M&E (music + effects) version alongside the full mix, so the title can be re-voiced into another language without losing the score or sound design.

What loudness target do you mix to?

It depends what kind of number the platform gives you, and they are not the same kind. Broadcast is a delivery specification you must hit: −23 LUFS under EBU R 128, −24 LKFS under ATSC A/85. Theatrical sits near −27 LKFS, dialogue-anchored. Streaming is playback normalisation, not a delivery target — Spotify publishes −14 LUFS and turns louder masters down. ⚠️ Netflix is not a −14 platform: its sound-mix specification is a delivery spec in the theatrical range, dialogue-gated, and it sits behind a studio-partner login rather than being published. Neither YouTube nor Apple Music publishes a numeric target at all. We set the target in the brief against the actual destination.

How do you work with clients in the US across time zones?

Lahore is UTC+5 — 9 to 10 hours ahead of New York and 12 to 13 ahead of Los Angeles, depending on US daylight saving. That gap is an advantage on post: notes sent at the end of a US working day arrive at the start of ours, get worked through the Lahore day, and are back before New York is awake. Live sessions are booked in our morning, which is your previous evening. Studio hours are 10:00-19:00 PKT, Monday to Saturday.

Do you do audio post production for US productions remotely?

Yes. Sound design and audio post are file-based work: you send picture and production sound, we return stems, DME and a print master to your spec. Nothing about it requires being in the same building, and 30 of the 39 projects published on this site were delivered to clients who then released them on their own channels. The only thing that changes for a US production is the delivery standard and the review rhythm — both covered in the answers above.

More on how a project runs, or read the full studio FAQ.

Start a sound design & audio post production project.

Send a brief — you’ll hear back within 24 hours with a timeline and a quote.

Studio credit

Elephant Audio

Audio production · Sound design · Music production

LahoreEngineering sound since 2018

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