Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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End-to-end audio for TVCs, social cuts, web series, and digital campaigns — from the first scratch track through the platform-correct masters.
From the portfolio: Sultan Pakistan — Dil Jeet Ke Dekho — Banaspati & Cooking Oil
Campaign audio is rarely just one cut. A typical TVC ships in five to ten lengths: hero film at 60 or 90 seconds, broadcast cuts at 30 and 15, social cuts at 6 and 15, story cuts at 9:16. We score, mix, and master each one as its own piece — a 6-second cut isn't a clipped 30, it's a different musical arc.
Voice-over is coordinated in-house in Urdu, English, and Punjabi, with talent we've worked with across cricket, telecom, FMCG, and lifestyle brands. Music is either commissioned original (see the Original Music page) or sourced and licensed cleanly so the brand never receives a Content-ID strike on YouTube.
Sound design layers in the spot's product cues — the click of a phone unlocking, the pour into a glass, the engine sound that closes the auto ad — at the loudness and EQ that work across phone speakers and full TV systems alike.
Final delivery is platform-correct: -14 LUFS stems for YouTube, -23 LUFS for broadcast, with vertical and square cut-downs for Instagram and TikTok all mixed independently rather than copy-pasted.
Yes — Urdu, English, and Punjabi are tracked in-house. We coordinate the talent and run the session at the studio. Regional language VO is sourced on a case-by-case basis.
No. We either commission original music for the spot or license cleanly from libraries we have an active relationship with. Every campaign ships with a license document covering the music's usage.
Yes. Social cuts go to small phone speakers more than full systems, so we re-mix at a slightly more compressed loudness and re-tune the low end. Vertical and square aren't crops — they're independent mixes.
Yes — this is the most common engagement. We commission or license the music, write or coordinate the VO, design the sound effects, mix the spot, and master each cut-down. Single point of contact, single brief, single sign-off.
Send a brief — you’ll hear back within 24 hours with a timeline and a quote.
Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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