Audio for Ads, Web Series & Digital Campaigns.

Campaign audio is rarely just one cut. A typical TVC ships in five to ten lengths: hero film at 60 or 90 seconds, broadcast cuts at 30 and 15, social cuts at 6 and 15, story cuts at 9:16. We score, mix, and master each one as its own piece — a 6-second cut isn't a clipped 30, it's a different musical arc.

Voice-over is coordinated in-house in Urdu, English, and Punjabi, with talent we've worked with across cricket, telecom, FMCG, and lifestyle brands. Music is either commissioned original (see the Original Music page) or sourced and licensed cleanly so the brand never receives a Content-ID strike on YouTube.

Sound design layers in the spot’s product cues — the click of a phone unlocking, the pour into a glass, the engine that closes the auto ad — and then the mix is checked on the speaker it will actually meet. A phone loudspeaker puts out almost nothing below roughly 400 Hz, so a spot whose weight lives in the sub arrives thin on the device most people will see it on. The answer is not to brighten everything; it is to carry the low end’s intention in the mids, where a small driver can reproduce it, and let the sub be a bonus on the sets that have one.

⚠️ A cut-down is re-measured work, not a trim, and this is the single most common reason a campaign passes as a 30 and fails as a 15. Integrated loudness is an average across the whole duration, so removing a quiet opening raises the figure on everything that remains. Each deliverable is measured on its own — the 60, the 30, the 15, the 6, the vertical.

Final delivery is platform-correct, and the two kinds of number are not the same thing. Broadcast is a DELIVERY SPECIFICATION: −23 LUFS under EBU R 128 with a −1 dBTP ceiling, −24 LKFS under ATSC A/85 with −2 dBTP — hand in a file that misses it and it is rejected. Streaming is PLAYBACK NORMALISATION: Spotify states −14 LUFS and turns anything louder down, and nothing is rejected for missing it. ⚠️ Neither YouTube nor Apple Music publishes a numeric target at all — the figures in circulation are industry convention, not a spec you can cite — which is exactly why mastering a social cut hot buys nothing: the platform gives the level back and keeps the dynamic range you spent. Vertical and square cuts are mixed independently rather than copy-pasted.