Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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Written for the people who commission audio rather than the people who make it — producers, agency teams and brand marketers deciding what to ask for, what it should cost, and what has to be in the file before it goes to air. No sales pitch, and no answer that only works if you hire us.
-24 LKFS, -23 LUFS, -14 LUFS and -27 LKFS: which number your spot has to hit, and why they are not interchangeable.
Read the guide02DefinitionsThe terms get used interchangeably and they are not the same thing. What each one covers, and which one you are actually buying.
Read the guide03Buyer checklistThe deliverables list to put in the purchase order, and the four questions that decide whether a late change costs an afternoon or a re-record.
Read the guide04Decision guideWhen a library track is the right answer, when it is not, and the rights question that decides more of this than the creative one.
Read the guide05Buyer guideWhat a composer needs from you, how to use reference tracks without accidentally ordering a copy, and the one line that changes the price.
Read the guide06Cost referencePublished market rates from studios that publish them, and the six variables that move a quote far more than the length of the music.
Read the guide07How it worksThe time-zone arithmetic, what an overnight turnaround actually buys you, and the two things that genuinely are harder from nine hours away.
Read the guideDescribe the project in plain terms. We’ll tell you what it needs, including when the answer is that you need less than you thought.
Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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