Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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Specify four things before work starts: the final mix at your platform's loudness target, separated stems, every duration and aspect-ratio version you will need, and the file specification, normally 24-bit 48 kHz WAV. Agree the revision allowance in writing at the same time. Most cost overruns in audio post come from versions and revisions that were never scoped.
Put these in the order or the SOW. Anything not on the list is a change request later, at whatever the day rate is then.
Stems are the single deliverable people skip and the single deliverable that decides what a late change costs. A stem set is the mix kept in separated groups rather than flattened into one file: dialogue on its own, music on its own, effects on their own.
With stems, the client who comes back in four months wanting the same spot with a different voiceover, or the music pulled under a new legal line, or a regional dub, gets an afternoon of work. Without them, the only way to make that change is to rebuild the mix, and if the studio has archived or the session has aged past its plugin versions, sometimes it is a re-record.
The M&E stem is the same argument for international versioning. A spot delivered with music and effects separated from dialogue can be voiced in another language by anyone. A spot delivered as a flat master cannot be, at any price, without redoing the mix.
The mix is rarely what overruns. Versioning is. A campaign that was scoped as one 30-second spot routinely ships as a 30, two 15s, a 6-second bumper, a vertical cut, a square cut, a radio edit and two regional variants — eleven deliverables from one line in the budget.
Each of those is real work, not an export. As covered in the loudness reference, integrated loudness is duration-dependent, so a 15 lifted from a compliant 30 usually does not measure the same and has to be re-measured and often re-balanced. A vertical cut is not the horizontal mix in a different container; the picture has changed, the emphasis has changed, and frequently the music edit has to change with it.
The fix is not to negotiate harder. It is to count the versions honestly at brief stage and price them, because they are going to exist either way.
None of these is adversarial. Each one is cheaper to ask now than to discover in week three.
01What loudness target are you delivering to, and who confirmed it?
US broadcast, European broadcast, streaming and theatrical are four different numbers. A studio that cannot answer this without checking has not read your distribution plan.
02How many revision rounds are included, and what counts as one?
The ambiguity is never the count, it is the definition. A round of consolidated notes from one stakeholder and four separate rounds from four stakeholders are the same work to you and very different work to the studio. Define it as consolidated notes and both sides are protected.
03What happens when picture changes after the mix is locked?
It will. Ask whether a re-conform is inside the fee or billed, and at what granularity — a two-frame trim and a re-edit are not the same event.
04Who owns the master, the stems and the session?
These are three separate questions and the answers are often different. Owning the master while the studio retains the session is common and usually fine — but you need to know, because it decides whether you can take the work to another studio later.
Stems are the finished mix delivered in separated groups — dialogue, music, effects and voiceover as individual files rather than one flattened master. They are what makes a later change cheap: swapping a voiceover or replacing the music takes an afternoon with stems and a full rebuild without them.
Music and effects with no dialogue. It is what allows a spot to be voiced in another language without remixing, so it is essential for any campaign that might run in more than one territory and worth taking anyway on anything that might.
24-bit 48 kHz WAV is the standard for broadcast and video delivery. Specify it in writing rather than assuming — the cost of finding out at trafficking that you were sent 16-bit 44.1 kHz is measured in hours you do not have.
Two rounds is the common standard, and most projects finish inside it. What matters more than the number is the definition: agree that a round means one set of consolidated notes, otherwise four stakeholders sending separate notes consumes the whole allowance in a day.
Usually not by default, and not always at any price — a session is only useful to someone with the same plugin set, so studios often archive rather than deliver it. Ask at the start. If the answer is no, stems are what protects you, which is why they are the item worth insisting on.
Send the durations, platforms and deadline. You get a firm scope and a quote back within 24 hours.
Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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