Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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EBU R 128 s2 recommends that programmes be produced to R 128 and streamed unchanged at −23.0 LUFS, with loudness metadata indicating the actual programme loudness. Where metadata is not employed, it permits an interim Distribution Loudness Level higher than −23.0 LUFS, in the range −20.0 to −16.0 LUFS.
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Transcribed from the published standard, read 2026-09-23. Check it yourself
Anyone delivering both broadcast and streaming hits the same apparent contradiction. European broadcast normalises to −23.0 LUFS. Consumer streaming platforms normalise playback toward figures more than eight units louder. Both are correct, and nothing in R 128 itself explains how they relate.
s2 is the EBU's own answer, and it is not the answer most articles give. It does not say to master louder for streaming.
Transcribed from the numbered clauses, 2026-09-23:
Read clause g) carefully, because the ordering matters. The recommendation is to stream unchanged at −23.0 LUFS and carry metadata. The −20.0 to −16.0 LUFS window applies only where metadata is NOT being used, and the document calls that value interim.
So it is not a streaming loudness target. It is what a broadcaster may do when it cannot rely on the device to handle gain and dynamics, and wants to keep control of the result rather than leave it to whatever the player does.
The document sets out two streaming situations with, in its words, conflicting requirements. One is playback with sufficiently high gain and headroom and low background noise — it names television receivers and smart speakers — where a dynamic programme reproduces faithfully at its original level.
The other is playback with lower gain and headroom, or higher background noise, and it names smartphones and personal music players. That is the listening situation that pushes distribution louder, and it is the reason a single number cannot serve both.
The practical consequence for anyone delivering to both worlds: produce once to R 128, and treat the streaming level as a distribution decision made downstream rather than a mix decision made at the master.
Not according to s2. It recommends producing to R 128 and streaming unchanged at −23.0 LUFS with metadata carrying the actual programme loudness. A louder distribution level is a fallback for when metadata is not used, and the document describes that value as interim.
No. It is the Distribution Loudness Level — what may be applied before streaming, downstream of production — and only where metadata is not employed. Production still targets −23.0 LUFS under R 128.
They are different layers. Spotify normalises playback for consumer music. s2 is the European broadcaster's position on how broadcast programmes should reach a streaming device. Neither is a mastering instruction, and neither cancels R 128.
This page is the lookup. Broadcast and Streaming Loudness Specs for Commercials is the explanation behind it.
Produce once to the broadcast target and let distribution be a downstream decision. We deliver with the measurements attached so whoever handles the stream is not guessing.
Studio credit
Elephant Audio
Audio production · Sound design · Music production
LahorePKEngineering sound since 2018
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